Marketing Support

Independent properties are far less likely to have a dedicated marketing resource than the hotel groups and may well currently undertake activity between the GM and revenue manager. Relieve some of your workload and make the most of a resource that can fulfil the tasks for you.

  • Decipher and fulfil worthwhile paid for opportunities such as wedding websites, newspaper adverts, tourist board promotions, OTA activity or afternoon tea campaigns
  • Use Google Analytics to understand your website usage, demographic data and trends
  • Write all promotional emails for your e-database, having designed in HTML if needed
  • Create leisure campaigns, pop-up stands or meeting PDF’s; write Christmas brochures or wedding collateral, edit dining menus or create meeting and events PDF’s
  • Send over your marketing related emails received for review and action on your behalf
  • Utilise trusted suppliers if required, from web design to print

Every property will have the need for adhoc activity and marketing support to ensure tasks can be devised as needed and acted upon to support business needs.

Questions you may ask yourself will include: is this wedding website right for our business? Should we partake in this afternoon tea promotion? Or how can I showcase our charitable efforts with PR rather than just writing a social media post?

Marketing support may be creating a seasonal campaign, writing a press release or social media messages, producing a pop-up stand, creating Christmas brochure content, sense checking third party wedding website profile content or devising a repeat stay offer.

Or, perhaps forwarding over the many marketing opportunities that arrive in your inbox and deciphering which is worthy of acting upon – many which will have already been received or known about due to prior knowledge and usage.

The premise is to support your business and enable you to utilise a resource that can fulfil or decide upon opportunities that need actioning or review.

Solid relationships are also in place with suppliers and available for use as needed, saving you time and effort in sourcing resources to help your business. These include suppliers that provide booking engine & GDS, gift vouchers, metasearch, design, website creation, print, photography, videography and telephony, plus OTA contacts. All work can be fulfilled on behalf of properties to ensure implementation is taken care of.