2021 – Headwind or Tailwind?

At the time of writing the past blog in mid-December, my expectation was that there would be a full lockdown in January and I was not surprised with the announcement later in December. What has perhaps surprised me is the continual uncertainty of re-opening dates. As...

Covid-19 Hotel Marketing Recovery Plan

2021 will bring optimism, hope and opportunity for the UK hotel market. But how do we plan ahead when we are not able to dictate when the hospitality and travel industry can fully operate in a normal environment?  Some of the many unknowns are the Covid tierings, the...