Booking Engine
A user friendly booking engine is a priority for every property to drive the direct sale. It needs to be technically advanced and have the option of utilising metasearch.
- Display direct rates from your PMS effectively on a dedicated booking engine
- Utilise a leading global solution for a seamless guest booking process
- Have the ability to directly feed rates into metasearch
- Have access to extensive reporting tools
Having the ability to book on your website is key for any hotel or serviced apartment. It needs to be simple to use, feed rates from the PMS, show live inventory, enable rate flexing as required, plus have extensive data that is available for easy download and analysis.
This market has been thoroughly researched with the objective of finding a user friendly booking engine that is technically advanced and has the capability to feed rates directly into Google, TripAdvisor, Trivago etc (metasearch). It also needed to be affordable to set-up and financially structured to incur only minimal commission.
The system is maximised and used to our advantage with each property with the likes of seasonal offers, flash sales and hidden rates with promo codes. Activity includes promoting dedicated offers with booking links via email, social channels, website and distributing on profiles such as Britain’s Finest and local tourism websites.
The booking engine is also configured to a dedicated Google Analytics page and is analysed by property to understand key metrics such as the conversion rate, user flow, origination channels, third party link traffic etc.
A strong relationship has been created with a premium UK partner with over 800 client hotels, with monthly calls and hotel reporting in place to ensure the detail is taken care of and the performance is regularly monitored and communicated.
