News & Views
Innitiate provides hotel marketing consultancy and support for independent hotels and serviced apartments. Take advantage of our extensive hotel marketing knowledge and fulfilment.
This section includes topical subjects for the accommodation sector on what is considered to be important marketing, distribution and ecommerce elements for your business. The objective is to be a one minute read and include some key recommendations, insight and opinions.
2021 – Headwind or Tailwind?
At the time of writing the past blog in mid-December, my expectation was that there would be a full lockdown in January and I was not surprised with the announcement later in December. What has perhaps surprised me is the continual uncertainty of re-opening dates. As...
Covid-19 Hotel Marketing Recovery Plan
2021 will bring optimism, hope and opportunity for the UK hotel market. But how do we plan ahead when we are not able to dictate when the hospitality and travel industry can fully operate in a normal environment? Some of the many unknowns are the Covid tierings, the...
Black Friday 2020 – Cash for Hotels is King
Times are tough. Hotels have been closed, cost bases remain and income is subdued. Plus, the UK is facing differing tiering restrictions, creating somewhat varying regulations for properties with multiple sites across the UK. There is a common theme for hotels...