Clients
The following is not an exhaustive list of responsibilities but gives insight into client properties and the key activities undertaken, each of which can be replicated with other accommodation providers.
Hydro Hotel, Eastbourne, East Sussex
A 4 star, 82 bedroom hotel PLC with a strong leisure market; one of the finest hotel sea views on the south coast.
Full marketing support is provided on a retained basis, working closely with the team on all marketing, ecommerce and revenue areas. Notable activities have included booking engine
implementation, metasearch, online gift voucher creation, website refresh, video and photography, third party website profiles, brochure production, PR and media support, plus crisis management.
The Woburn Hotel, Woburn, Bedfordshire
A 4 star, 2 Rosette, 55 bedroom hotel with a leisure and corporate mix; part of the prestigious Woburn Estate with its famous Abbey, championship golf course, safari park and sculpture gallery.
Focus areas have included booking engine implementation, online gift voucher launch, OTA contracting review, reselling analysis and metasearch review.
Lansdowne Hotel, Eastbourne, East Sussex
A 3 Star, 102 bedroom property that has been owned by the same family for 4 generations. It is a member of Best Western and majors on leisure business alongside weddings and meetings.
The Lansdowne is a long-standing member of Best Western and from a marketing perspective utilises Best Western’s iSite, Emailer and booking engine. The approach has been to focus on the hotel’s online presence, website content and presentation, booking engine, online gift vouchers, email marketing, PR, social media messaging and brochure requirements.
Millstream Hotel, Bosham, West Sussex
A 3 star, 2 Rosette, 35 bedroom family owned hotel with a loyal leisure based situated in a picturesque village within the Chichester Harbour Area of Outstanding Natural Beauty.
Full marketing support is provided, working closely with the team or all marketing, ecommerce and revenue areas.
Many tasks have been fulfilled with notable areas that have included booking engine implementation, metasearch, online gift voucher refinement, website rebuild and launch, photography, OTA auditing, third party website profiles, brochure production and crisis management.
The Spires Serviced Apartments, 5 locations
Privately owned serviced apartments with a leisure and corporate mix. City centre locations in Aberdeen, Birmingham, Cardiff, Edinburgh and Glasgow.
Involvement with The Spires is on a lesser scale to that of the hotels. It includes management of the website with Analytics reporting, booking engine performance and refinement, guest Enewsletter copy creation, Google Business Profile, OTA pricing and reselling analysis.
