HOTEL MARKETING
A dedicated hotel and apartment marketing consultancy resource for independent properties
A day a week, a day a month, project work or retainer to best suit your needs.
Booking engine and GDS implementation
Present rates from your PMS to your website users with a leading booking engine.
Feed direct rates into Google with metasearch
An important online marketing channel for direct bookings – increase market share and compete directly with OTA’s.
OTA profile and rate distribution analysis
Maximise OTA profiles and understand OTA reselling strategies to aid rate parity.
Online gift voucher platform set-up and management
Utilise a leading gift voucher platform and receive revenue for every sale.
Website content creation
Review, refresh or relaunch your property website. Create new sections or landing pages.
Full marketing support from brochures to Google Analytics reporting
Independent properties are unlikely to have a dedicated marketing resource. Relieve your workload and utilise a resource that can undertake marketing for you.
Work with regional independent properties
Work directly with owners, GM’s and Boards. Conservative budgets but ambitious in outlook and desire to excel.
A dedicated marketing resource – not an agency
Innitiate provides hotel marketing consultancy and support for independent hotels and serviced apartments. All activity is taken forward from start to finish.
PR support for newsworthy consumer and trade messages
Crisis management statements are also prepared for reactive media use if needed.
